Man up is a social design campaign that transforms a familiar cultural experience — drinking beer — into an engaging awareness tool for prostate cancer, one of the most common yet least discussed men’s health issues in sri lanka. by using metaphor and interaction, the project encourages early detection and open conversation
Client
FALMOUTH UNIVERSITY
Category
Social Awareness / Health Communication / Product Experience
Year
2024
Role
Research, Interaction Design, Prototyping, Visual Design
Challenges
How do we break the stigma and encourage early detection of prostate cancer in a non-threatening, relatable way?
Insights
One of the earliest symptoms of prostate cancer is a weak urine stream. what if we could use a weak beer flow as a symbolic metaphor to spark curiosity?
Idea
Man up uses a modified beer tower with a pressure-sensitive valve to intentionally slow the flow. customers experience frustration, curiosity, and then discovery.
