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Available · Senior roles
Professional · 2013 — 2024 · Nienhuis Asia

Eleven years making
the materials that teach

Senior Creative Manager at Nienhuis Asia — the Sri Lankan design and manufacturing base for Nienhuis Montessori, creating learning objects shipped to a hundred countries.

Nienhuis Asia · Production · Sri Lanka
The philosophy

Montessori isn't a brand of furniture. It's a design philosophy — one where the object does the teaching.

Maria Montessori started from one idea: children learn by doing. The adult prepares the environment and steps back. That puts everything on the materials — they have to be precise, self-explanatory, and beautiful enough that a child returns to them without being asked.

P / 01

The prepared environment

Everything is child-scaled, ordered, and within reach. The room itself teaches independence before a single lesson begins.

P / 02

Isolate one quality

Each material teaches a single concept. The Pink Tower changes only in size — not colour, not shape — so attention has nowhere else to go.

P / 03

Control of error

The object reveals the mistake, not the teacher. A cylinder that won't fit its socket lets the child self-correct, privately and without shame.

P / 04

The material is the teacher

The adult demonstrates once, then withdraws. The child works alone with the object — which means the object cannot afford to be vague.

The place

Nienhuis has set the standard for authentic Montessori materials since 1929

A product isn't finished when it looks right on screen. It's finished when it survives a classroom, holds its finish through years of small hands, and teaches exactly the one thing it was meant to teach.

At Nienhuis Asia — the Sri Lankan design and manufacturing base for Nienhuis Montessori — I led the print and design team and directed the creative and art direction on product design, producing for the global catalogue and for private-label clients across Europe. A knobbed cylinder is machined to a tolerance a child's fingers can feel. The colour of a bead has to match the same bead made a decade earlier, in a different country. That is the standard. It does not bend.

The process

From a pedagogical need to a catalogue-ready product — five stages

01

Pedagogy & brief

Every product starts with a learning objective, not a design brief. My job was to understand the educational intent well enough to protect it through every decision that followed.

02

Technical design

I translated pedagogical intent into production-ready files — dimensions, tolerances, cut paths, engrave depths. A 0.2mm error here isn't cosmetic. It's educational.

03

Prototype & test

We built it, put it in front of real use, and listened. Does the knob resist enough? Does the weight feel right in a four-year-old's hand? The body knows before the mind does.

04

Material & production

Wood selection, machining sequences, ICC colour profiling, finish durability. Everything had to be repeatable across thousands of units without drifting.

05

Catalogue

Photography, packaging, documentation. If I couldn't explain the product in the catalogue, I hadn't understood it well enough to make it.

My role

What I led — and what I delivered

Led the teamBuilt and directed a team of twelve across design and print production. On print-and-design-led products, I owned the work end to end — from first sketch to photographed, packaged, catalogue-ready object.
Shipped the catalogueDelivered 30–40 new products a year, directing the creative and art direction on every one.
Private labelRan creative production for four European clients simultaneously — AVE.IK, Educo, Toys for Life, Gonzaga — each with different brand standards, different markets, different expectations. Code-switching between four design languages while keeping Nienhuis quality underneath.
Built capabilityTrained 15+ production operators on machinery, file prep, and quality control. Raised the floor so the ceiling could go higher.
Compliance & standardsDesigned within international compliance frameworks — ISO 9001, ISO 14001, FSC, EN71, ASTM, and ICTI. These aren't paperwork. They determine which wood you can specify, which finishes are safe for a child's mouth, and which supply chains are ethical. Every design decision started inside these boundaries.

Selected products

A sample of products I designed,
refined or produced
Pink TowerSensorial · Dimension
Knobbed CylindersSensorial · Control of error
Sandpaper LettersLanguage · Tactile
Golden BeadsMathematics · Decimal
Geometric SolidsSensorial · Form
Constructive TrianglesGeometry · Composition
Spindle BoxesMathematics · Quantity
Product photography © Nienhuis Montessori / Heutink International
What I bring

Eleven years of constraints. Now imagine what happens when you hand me yours

That background carries into everything now — work that turns abstract ideas into objects people can hold. Senior design roles, creative direction, educational design. Full UK work rights.

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