Charaka.uk
Available · Senior roles
All work · 8 projects · 2013 — 2025
Things I've made so far
Eleven years of professional practice, two degrees, a thesis on the weight of AI. Open any one.
01
Weight of AI
A ten-litre jerry can. Ten kilograms. The weight of one day's water collection — made real.
MA — MATERIAL DESIGN — AI INFRASTRUCTURE — 2025
2025
Product Design
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02
Hidden Thirst
A 500-millilitre bronze vessel, weighed against the cost of one query to a language model.
MA — BRONZE CASTING — ENVIRONMENTAL DATA — FALMOUTH 2025
2025
Product Design
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03
Brain or AI
An educational card system teaching children to think critically alongside AI, not instead of it.
MA — EDUCATIONAL DESIGN — AI ETHICS — FALMOUTH 2024
2024 — ongoing
Product Design
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04
Hameedia — Rebrand
A 75-year rebrand built from a single pixel — one mark, one motif, two colours, eighteen stores.
LIVE BRIEF — BRANDING — HERITAGE REBRAND — 2024
2024 — Live Brief
Branding
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05
From Sip to Soil
A biodegradable bottle with embedded seeds — disposal becomes growth.
BA — SPECULATIVE DESIGN — BIOETHICS — 2023
2023
Product Design
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06
Master Your Focus
A board game built from one week of personal screen-time data — the bigger the hole, the more time lost.
MA — CRITICAL DESIGN — ATTENTION ECONOMY — 2024
2024
Product Design
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